YouTube Creator Collective
Porto's Pizzeria
Gathered over 200 creators at a Jersey City pizza parlor for happy hour with DIY bouquet stations, tote bag decorating, and direct support from YouTube reps on content strategy.
Highs & Lows
Highs:
Fully branded and activated a multi-floor pizzeria, customizing each level.
Improved swag distribution protocol by shifting to post-event pickup—enhancing guest convenience.
Lows:
High foot traffic and unclear signage led to public attempting to enter the private event.
Swag mismanagement early in the event caused some guests to miss their gifts.