YouTube Creator Collective

Porto's Pizzeria

Gathered over 200 creators at a Jersey City pizza parlor for happy hour with DIY bouquet stations, tote bag decorating, and direct support from YouTube reps on content strategy.

Highs & Lows

  • Highs:

  • Fully branded and activated a multi-floor pizzeria, customizing each level.

  • Improved swag distribution protocol by shifting to post-event pickup—enhancing guest convenience.

  • Lows:

  • High foot traffic and unclear signage led to public attempting to enter the private event.

  • Swag mismanagement early in the event caused some guests to miss their gifts.