YouTube Creator Collective
Parable Cafe
Welcomed 70 creators for a coffee and cocktails reception at a local café and bar in Columbus, Ohio. Creator champion Rick Smith Jr. (3.2M subscribers) led discussions on creator strategies and audience engagement.
Highs & Lows
Highs:
Achieved near-100% attendance at check-in.
Activated a vibrant, Black-owned coffee shop and bar with natural greenery to align with inclusive brand values.
Found creative solutions to missing swag and badge supplies.
Lows:
Event kit undercount led to shortage of swag and lanyards—creatively repurposed staff badges for attendees.
Required real-time problem solving to maintain guest experience.
