YouTube Creator Collective

The Roof at The Edition Hotel

Held a 150-person event in Times Square with a “Spill the Tea” reception themed after Alice in Wonderland. Creator champion Dylan Lemay (6M subscribers) hosted and engaged in a creator-focused discussion.

Highs & Lows

  • Highs:

  • Executed an elevated experience at Times Square’s Edition Hotel, including printed menus for dietary restrictions.

  • Coordinated surprise birthday celebrations for creators, adding a personal, memorable touch.

  • Proactively supported guests requiring accessibility through multi-level venue transitions.

  • Lows:

  • Complex guest flow (street level → elevator → stairs) required clear communication and signage.